Have a beautiful day, everyone. As the President of the Manali Hoteliers Association, it gives me great pleasure to address you today.

Manali, with its picturesque landscapes and natural beauty, is undoubtedly one of the most popular tourist destinations in India. However, the ongoing COVID-19 pandemic has had a severe impact on the tourism industry in Manali, just like it has impacted tourism globally. It is our responsibility, as stakeholders in the industry, to work together to revive tourism in Manali and ensure its sustainable growth.

The tourism industry in Manali is a significant contributor to the local economy, providing livelihoods to numerous people, and generating revenue for the government. The hoteliers, restaurant owners, tour operators, and other service providers have all been affected by the pandemic, and it is time for us to come together and take measures to revitalize the industry.

As the President of the Manali Hoteliers Association, I am committed to promoting the interests of our members and creating a favorable environment for the growth and success of their businesses. We are working closely with the government and other stakeholders in the industry to find ways to revive tourism and create a sustainable future for the industry.

One of our priorities is to ensure that Manali remains a safe and hygienic destination for tourists. We are implementing stringent hygiene and safety protocols at our hotels and other accommodations to reassure our guests that they can enjoy their stay in Manali without compromising their health and safety.

We are also exploring new ways to promote tourism in Manali, such as through digital marketing and social media campaigns. We believe that it is essential to leverage technology to reach out to potential tourists and create awareness about the various attractions and experiences that Manali has to offer.

In conclusion, let us all work together to revive tourism in Manali and ensure its sustainable growth. We have faced numerous challenges in the past, and we have emerged stronger each time. With our collective efforts and determination, we can overcome the challenges posed by the pandemic and create a bright future for the tourism industry in Manali. Thank you.